Start-up Consulting Services
Go to Market (GTM) Strategy
Go to market strategy is the most critical part of the start-up journey. This defines the forward path for converting off the shelf product or service in to customer usage and acquisition. Many times, a great product fail in the market because of poor GTM strategy. GTM strategy is not just about sales and marketing strategy. It covers all the aspects right from product to post-sales activities. Having built successful GTM strategies, we provide unique GTM strategy development services to start-ups
Fund Raise
We help Start-ups in raising capital either through equity or debt. Having a strong network with angel investors, VCs and other institutional investors, we can prepare and help founders in the fund raise.
Scale-up Strategy
Scaling up is one of the most critical part of a start-up journey. However, what worked during early stage may not work during the later stages. Magnitude and dimensions of the are different and require different solutions. Inter-function dependencies are higher coupled with adaptability. and flexibility. It is also dependent upon industry lifecycle. With our expertise, we can assist you drafting an effective scale-up strategy.
CXO Services
Startup journey is not a simple. It goes through a multiple stages. Manoeuvring startup by founders require able support from functional leaders. However, getting the requisite functional leaders for all critical functions is not an easy task. Our CXO services can be effective tool for startups to bridge the gap in a cost effective manner without compromising the deliverables. Whether it is CMO, CSO, CPO or CHRO, our expertise can provide necessary leadership and direction that can help founders in their successful startup journey
Product Roadmap & Strategy
For a start-up, dreams are turned into reality through a product. However, start-up itself is a journey. Over the period, it will undergo multiple changes while your core product may or may not remain same. As its usage increase, different dynamics will start playing a role. A proper maneuvering of this Product journey determines the successful and sustainable journey of the start-up. Our Product Roadmap & Strategy service can help you in defining a robust Product Roadmap.
VUCA Management
Start-up journey means Volatile, Uncertain, Complex and Ambiguous environment (VUCA). Founder's biggest challenge is managing VUCA. For many, VUCA management is an art. With our expertise, we can help founders managing VUCA as a combination of art and science.
Customer Experience Management
With the advent of digitization, an era of feature based marketing is over. Its becoming more and more difficult to differentiate. With social media, a rapid customer acquisition is possible. However, translating it in to a sustainable business or brand is becoming difficult. Therefore, Positive Customer experience would become critical in differentiation. Future of the marketing would either be driven by providing positive customer experience or telling stories about the positive customer experience. Our expertise can help you defining the Customer Experience Management strategy that can become an integral part of your organization's strategy
Digital Marketing Strategy
For resource-scarce start-ups, digital marketing provides a great avenue for reaching out to customers in cost-effective manner and scaling up rapidly. However, digital marketing is a double edged sword. Every digital marketing tool may not work for every start-up. It depends upon industry type, nature of the product and market, customer persona, etc. Therefore, choosing a right digital strategy will not only reduce the costs but also grow up the business fast. Rapid scale-up is very difficult without the usage of digital marketing. Additionally, digital marketing also slowly becoming essential and integrated part of marketing in consumer's mind. Our expertise will help in building long-term, sustainable, cost effective and scalable digital marketing strategy
Ecosystem Development
Ecosystem development is one of the most effective ways to grow for startups. It is very cost effective and reduces risks especially when products and strategies are still evolving for startups. However, ecosystem development can be very complex for a startup since resources are scarce. This is where we can help you in identifying and implementing effective and scalable ecosystem development strategies
MVP Validation
Minimum Viable Product (MVP) is the first meaningful milestone for a start-up. However, whether the product would be acceptable or not is a million dollar question. It has to meet certain criteria to be accepted and used by potential or early customers. Incomplete product may lead into failures and may lead to incorrect interpretations. It is also extremely expensive for a start-up to go to the market with an incomplete product. Our MVP validation service can help you in validating the product suitability.
CXO Coaching
CXOs are always striving to design and execute strategies which can deliver better business results. For getting better business results, one needs to expand thinking that can provide clarity on various possibilities and decide the right course of action. Research has shown that clarity about ourselves matter the most and it is strongly correlated with positive business results such as revenue, profitability, cash flow, etc. Moreover, self-aware CXOs command a great respect and trust of their team members who are key in execution of strategies. Any enhancement in CXO abilities will greatly benefit the startup.
Neuroscience based coaching will strengthen the capability of CXOs to get clarity of their thoughts towards achieving individual and organizational goals. The coaching conversations will not only help CXOs to work under pressure but also to identify roadmap for success. They will also help CXOs to authentically connect and inspire team towards desired goals. The coaching engagements will substantially strengthen ability of CXOs to manage the growth for individuals and startup. This can become a great competitive advantage for your startup.
Our Coaches have strong foundation in Neuroscience based coaching. The coaching relationship could be highly rewarding for those CXOs who would explore opportunity with growth mindset.