SME Consulting Services
Go To Market Strategy
Having a proper Go To Market strategy is critical for sustainability of a SME. GTM strategy need to cover entire gamut of product and marketing covering Product positioning, pricing, channels and service. New age tools can unshackle the business. We can help is developing and implementing GTM strategy which are relevant and specific for your organization.
Product Roadmap and Strategy
SMEs have limited resources. Therefore, continuous introduction of new products is difficult. This makes SMEs less competitive over the period. However, with an effective Product Roadmap and Strategy, SMEs can evolve their product lines over the period. Sonkruti has expertise to develop such product roadmaps and strategies. Unlock your vision with Sonkruti's Product Roadmap & Strategy services
Growth Strategy
Looking for a significant growth and uncertain about the forward path? Your hard work deserves a higher growth trajectory. We can help you in developing a sound and effective Growth strategy that is commensurate with your business requirements and risk profile. Its not always necessary to invest for growth. Effective Growth strategies also unlock the value of existing resources to maximise benefits with a smaller investments.
Gap Analysis
Want to take your business to the next level and don't know how to take it? Conduct the Gap Analysis with Sonkruti's proprietary Gap Analysis tool. Understand the minimum requirements and bridge the gaps over the period with an effective roadmap and plan. Build your growth with a series of well planned small steps over the period. Reduce investment and risks
VUCA Management
Working under Volatile, Uncertain, Complex and Ambiguous environment is a constant challenge for a SME. While VUCA challenge is different in case of SMEs, limited resources make it daunting. Effective VUCA management can unlock the SME's value significantly. Our VUCA experts can guide entrepreneurs in navigating and managing VUCA environment
Digital Marketing Strategy
Social media and technology has opened several newer avenues for small and mid businesses. Access to customer is no longer limited. Businesses are reaching out to previously inaccessible customers in minutes. They are able to tell their product stories in an efficient manner. Bottlenecks are getting removed fast. Sales cycles are reducing and products are better differentiated. However, every digital marketing tool may not be suitable for every business. Our deep understanding about digital space assist you developing a meaningful digital marketing strategy that can give sustainable and cost effective benefits to your organization.
CXO Services
Whether small or big, every business creates a unqiue value for its customers. Therefore, your business deserves effective functional leadership and expertise. However, getting the requisite functional leaders for all critical functions is not an easy task. Our CXO services can be effective tool for the MSMEs to bridge the gap in a cost effective manner without compromising the deliverables. Whether it is CMO, CSO, CPO or CHRO, our expertise can provide necessary leadership and direction that can help MSMEs in their successful journey
Ecosystem Development
Servicing niche segments and agility are the core competencies of any MSME. However, gaps in the existing systems can undo the great work being done by them. At the same time, scarce resources add limitations to the growth. Both these problems can be addressed through an effective ecosystem development. We help you in developing right strategies for building an effective ecosystem of partners .