Business Consulting Services
Sales & Marketing Strategy
Sales and Marketing are many times poorly executed and often confined to only sales. However, multi-dimensional strategies are required to meet different objectives. Each industry is unique and stage of the organisation is different. Some businesses serve consumers and some businesses. Our deep expertise can help in designing, planning, implementing and executing Sales and Marketing strategies that are unique to your requirements.
Supply Chain
Supply Chain has become critical for servicing customers in timely and effective manner. Businesses are digitizing the supply chain for building competitive edge, servicing customers faster and providing a superior customer experience. However, having right supply chain tools is critical for achieving the desired goals. Having more than 10 years of Supply Chain experience , Sonkruti can help you in choosing the right Digital strategy for supply chain.
Modern Marketing
Digital marketing has emerged as a key channel for reaching target customers faster and scaling up rapidly. However, different types of customers need to be targeted through different types of marketing channels. Modern Marketing encompass all different types of marketing channels including digital marketing. In many cases, hybrid marketing models are becoming more effective. Whether its B2C or B2B, Urban or rural, enterprises or unorganized segments, new sales or repeat sales, services or products, one needs unique digital marketing strategies for unique customer segments and situations. Modern Marketing is the best way to tackle this
Pricing Strategy
Price is one of the most critical factors in any business. Wrong pricing strategies have potential to undo any positive result achieved by any other activities. Right pricing strategy can go long way and sometimes beyond existing limits. McDonald'sb burger price is sometimes used for deriving purchasing power parity
Customer Experience Management
With the advent of digitization, an era of feature based marketing is over. Its becoming more and more difficult to differentiate. With social media, a rapid customer acquisition is possible. However, translating it in to a sustainable business or brand is becoming difficult. Therefore, Positive Customer experience would become critical in differentiation. Future of the marketing would either be driven by providing positive customer experience or telling stories about the positive customer experience. Our expertise can help you defining the Customer Experience Management strategy that can become an integral part of your organization's strategy